Soproni’s “rock” promotion comes to an end
Nearly 23,000 votes were cast by music-loving beer fans in the Soproni beer competition. Participants of the nationwide promotion could win an exclusive Tankcsapda concert for their favourite pub. Out of the nearly 200 locations, the legendary rock band finally played some rock n’ roll in Dunaalmás, Dunaharaszti and Jászberény. “At Soproni we believe that shared experiences bring people close to each other”, said Katalin Perényi, marketing director of HEINEKEN Hungária Zrt. //
This article is available for reading in Trade magazin 2024/11
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