Step out of the box. Successful examples of unusual business steps

By: Trademagazin Date: 2021. 05. 20. 10:23

Why does a meat company make a vegan product? What is a European juice producer doing in the Brazilian jungle and a brewery giant in Castle Hill? Examples of innovative business thinking were given at the Agora conference of The Hungarian Product Nonprofit Ltd., at which the rapporteurs encouraged others to “step out of the box” in order to succeed.

“Innovative and courageous solutions have always been needed to make the Hungarian Product trademark the most well-known and respected mark of hungarian origin, and we have been able to give new examples of this during the year of the epidemic”, summed up the last 15 years of their work by Eszter Benedek, managing director of Magyar Termék Nonprofit Kft. It stressed that continuous renewal is characterised by the cooperation of the companies using the trade mark.