Slowdown on the plant-based meat alternative market – British retailer Tesco rows back
British retailer Tesco is unlikely to meet its 2020 target of increasing sales of plant-based meat substitutes by 300% by the end of 2025.

Growth of plant-based meat substitutes slowed to 94% by 2024, according to the company’s sustainability report
This article is available for reading in Trade magazin 2025/6-7.
According to the company’s sustainability report, although growth in the category had looked promising initially with a 130% increase by the end of 2021 compared to 2018, it slowed down to 94% by 2024. Tesco attributes the slowdown to the fact that consumer response to various meat alternatives has been rather negative.
Related news
Tobacco shops: fewer products, concentrated sales and new growth paths
Between April 2024 and March 2025 FMCG sales by national…
Read more >Ice Cream of Lake Balaton competition
This year marked the twelfth Ice Cream of Lake Balaton…
Read more >NIVEA® Luminous630® Skin Glow Serum 30 ml
The innovative formula promises a uniform complexion, fewer dark spots…
Read more >Related news
The Hungarian Product trademark gives companies a sense of community and customers reliable quality
Professional cooperation based on mutual benefits enables businesses to overcome…
Read more >The Consumer Protection Authority also checks watermelons during the summer period
Experts from the National Trade and Consumer Protection Authority (NKFH)…
Read more >Tobacco shops: fewer products, concentrated sales and new growth paths
Between April 2024 and March 2025 FMCG sales by national…
Read more >