Slowdown on the plant-based meat alternative market – British retailer Tesco rows back

By: Trademagazin editor Date: 2025. 06. 05. 20:18

British retailer Tesco is unlikely to meet its 2020 target of increasing sales of plant-based meat substitutes by 300% by the end of 2025.

Growth of plant-based meat substitutes slowed to 94% by 2024, according to the company’s sustainability report

This article is available for reading in Trade magazin 2025/6-7.

According to the company’s sustainability report, although growth in the category had looked promising initially with a 130% increase by the end of 2021 compared to 2018, it slowed down to 94% by 2024. Tesco attributes the slowdown to the fact that consumer response to various meat alternatives has been rather negative.