Research: Hungarians love coupons, a third of shoppers wait for a good offer
More than a third of Hungarians have already postponed their purchases so that they can later purchase a product cheaper with a coupon, and 40% of them have bought something they did not originally intend to buy due to the promotions, according to representative research by Reacty Digital commissioned by JOY Magazine. The research also showed that coupon actions primarily address audiences with higher qualifications, urban audiences earning more than HUF 400,000 per month.
Related news
We spent nearly one hundred thousand forints on food during the holiday season
Christmas preparations determined the turnover of the Kifli.hu online supermarket…
Read more >Three-quarters of Hungarians are well-versed in AI, reveals Ipsos global survey
The Ipsos 2024 AI Monitor report provides a comprehensive picture…
Read more >AI-Generated Ads May Have A Negative Effect On Consumer Perceptions
A new study by NIQ suggests that AI-generated advertisements could…
Read more >Related news
Aldi recalls buckwheat flour contaminated with salmonella
Aldi is withdrawing Happy Harvest buckwheat flour contaminated with salmonella…
Read more >