Research: Hungarians love coupons, a third of shoppers wait for a good offer
More than a third of Hungarians have already postponed their purchases so that they can later purchase a product cheaper with a coupon, and 40% of them have bought something they did not originally intend to buy due to the promotions, according to representative research by Reacty Digital commissioned by JOY Magazine. The research also showed that coupon actions primarily address audiences with higher qualifications, urban audiences earning more than HUF 400,000 per month.
Related news
Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >K&H: carbon dioxide emissions do not decrease by themselves
In the absence of a sustainability strategy and concrete carbon…
Read more >This is how the Hungarian fans spent at the venues of the national team’s matches
The cities of the European Football Championship in Germany devoted…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >