Secrets from Heineken

By: trademagazin Date: 2016. 10. 25. 11:20

Did you know that every second 50 000 people clink glasses with Heineken, and the star symbol in the brand's logo is the symbol of ancient brewing masters? Everyone all over the world's knows the Dutch beer, but we only know little about its past and true values. With the new packaging, Heineken draws attention to the stories barely known.

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The aim of the autumn campaign of Heineken this year aims to learn more about the brand's past and present. The brand refreshes its appearance as the part of the initiative to be able to tell more stories to the consumers.