Pernod Ricard partners with Dole in RTD tie-up

Pernod Ricard has partnered with fresh produce and juices group Dole to launch a ready-to-drink line in the US.

The Malibu & Dole Ready-to-Drink Cocktails range is due to launch early next year, were: “Inspired by the popular pairing of Malibu and Dole pineapple juice”, according to a statement from Malibu.

The range is being produced, marketed and distributed by Pernod’s US arm.

“Malibu & Dole have had a long-standing relationship and have been enjoyed together by our consumers in bars and homes across the country for many years,” said Natalie Accari, division vice president, GM, RTD & convenience at Pernod Ricard USA.

“This innovation takes our consumers favorite serve and makes it even more accessible in a convenient format.”

The Malibu & Dole Ready-to-Drink Cocktails range will feature 12oz canned drinks with a 4.5% abv in four flavours: pineapple, pineapple mango, pineapple strawberry and pineapple dragon fruit.

It will also include 19.2oz large format single cans in pineapple and pineapple mango flavours.

The drinks are advertised as not containing artificial sweeteners or colours.

Elisabeth Morris, director, brand and licensing at Dole Food Company added: “Both brands are leaders in their category and bringing them together in a highly desirable and convenient format will only enhance the consumer experience year-round.”

The move follows numerous RTD and ready-to-serve launches by Pernod Ricard in the US.

In February 2024, the Paris-headquartered group launched a ready-to-serve line for its coconut-flavoured rum liqueur into RTDs in the market. That same month is also revealed a ready-to-serve line under its Absolut vodka brand.

Pernod also partnered with The Coca-Cola Company in 2023 to launch the Absolut & Sprite RTD, a vodka-based mixed canned cocktail.

That same year, the Martell Cognac maker also announced a NPD collaboration with Ocean Spray to launch a vodka-based RTD line in the US. The range launched in Canada late last year.