K&H and Mastercard are preparing for the summer with shared experiences

By: Trademagazin Date: 2025. 04. 09. 09:14

K&H and Mastercard are welcoming visitors nationwide with exclusive music and gaming programs this year. The aim of the collaboration is for the two companies to provide unique music and entertainment experiences for the young audience, through special locations and events. K&H Bank is committed to innovative banking solutions, which young people are particularly open to. These events are excellent for building relationships with this generation. The Margaret Island Signature concert at Budapest Park, a boutique festival, the Budapest City Takeover and Comic Con Budapest will all be highlight events of the collaboration.

ME& K&H& together in music

This year, K&H is welcoming guests at Budapest Park with its own terrace, called K&H terrace, where newly opened K&H cardholders with a youth account can also obtain a coupon entitling them to a one-time 50 percent discount. Guests arriving at the arena can enter the main entrance by showing their physical K&H Mastercard card or a digital card on a smart device from the time the gates open until 7 p.m., without waiting time or with minimal waiting time, in a fast lane.

“At K&H, we strive to make banking and managing our customers’ finances convenient and simple with our innovative solutions, just like a special relaxation experience. To this end, together with Mastercard, we help to implement events that, thanks to digital solutions, ensure fast, simple and convenient participation, while also providing real value in terms of entertainment.”

– said Zoltán Rammacher, Head of Marketing for the Retail Customer Segment at K&H Bank.

Musical & Cultural Experiences Nationwide

One of the flagship programs of the bank-supported event series will be the Margaret Island Signature Concert on May 22nd in Budapest Park, where visitors will also be treated to unique, limited-edition merchandising products. In May, Budapest Park’s first talent scouting camp, the KEMP Creative Camp, awaits young talents, while during the summer season, the After Party supported by K&H will enhance the atmosphere. In September, Budapest Park will also host a Backstage Concert in collaboration with K&H, where emerging Hungarian musicians will perform in an exclusive setting, in front of a limited audience.