Lidl’s Christmas commercial won the Audience Award

Christmas is perhaps one of the most awaited holidays of the year, on the occasion of which many special commercials are made, and among which everyone will surely find their favorite. This year, Trade magazin announced a competition with this very goal in mind: they wanted to find out how the viewers evaluate advertisements related to Christmas through different themes. The films nominated for the competition were collected in a bouquet and appeared on the website of Trade magazine during the audience voting period (between December 5 and 20, 2023).

A total of more than 18,000 votes were received for the mentioned projects, of which Lidl Hungary’s Christmas commercial received the most votes and became the clear winner of the competition with almost 8,000 votes.