Paper cosmetic tube by L’Oréal

The cosmetics company L’Oréal and the packaging manufacturer Albéa have developed the first carton-based cosmetic tube, in which plastic is largely replaced by a bio-based and certified paper-like material.

The “paper tube” from L’Oreal and Albéa is designed as an alternative solution for certain types of cosmetic packaging. This partnership reflects L’Oreal’s and Albéa’s ambitions to develop sustainable packaging and demonstrates L’Oréal’s commitment by signing the Ellen McArthur Foundation’s New Plastics Economy Global Commitment.

In addition, this project is a good example of how collaboration between industry experts is essential to develop groundbreaking innovations. The new technological solution will soon be used for the Garnier brand, with the first industrial production planned for 2020.

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