Bacardi also became environmentally conscious

Since 2016, Bacardi has been a leader in single-use plastic straw-free campaigns and has launched a global campaign against plastic materials by co-operating with the Lonely Whale non-profit organization. The two organizations want to reduce the use of straw fibers under one billion by 2020 – origo wrote.

Dune Ives, Managing Director of Lonely Whale, said that the two organizations have united under the campaign and many brands, buyers and consumers have joined since then.

We think that this may be the decade’s most significant environmental campaign – Dune Ives, told Sustainable Brands site. (origo)