Constellation Brands, Coca-Cola To Launch RTD Fresca Cocktails

Constellation Brands, Inc. has signed an agreement with Coca-Cola in the US, which will see the launch of Fresca Mixed – a new line of spirit-based, ready-to-drink cocktails.

The initiative will mark the entry of the Fresca brand into the alcoholic beverage segment.

The drinks will be produced and marketed by Constellation and distributed through Constellation’s three-tier distribution networks, leveraging the company’s consumer knowledge, brand-building capabilities, beverage alcohol expertise, and strong retail and trade relationships to secure national distribution.

ESM