Sephora to exit Korea this spring
The beauty retailer will wind down its online, mobile app and store operations in the country beginning May 6.
Sephora is exiting Korea, according to the retailer’s website for the region. The beauty retailer will begin phasing out its online, mobile app and store operations starting May 6, which will also be the last day customers can place an online order, per a translation of an FAQ about the closure.
Loyalty members will lose any unused points and have their information deleted at that time as well. Sephora’s customer service team in Korea will continue operating until mid-August for returns and refunds. The Sephora Korea site lists five stores in the country. An about page on Sephora’s Singapore website boasts “an expanding base of over 200 stores” in the Asia Pacific region, which also includes China, Australia, Thailand and other countries.
The news comes as Sephora’s U.S. rival Ulta recently announced an expansion into Mexico, planned for 2025. Competition between the two has heated up over the past few years as both retailers pursue large-scale shop-in-shop partnerships — Sephora with department store Kohl’s and Ulta with mass merchant Target.
Retail Dive
Related news
Target would also follow in Temu’s footsteps: they would innovate with direct delivery
The American discount chain Target is working on a new…
Read more >Foodpanda automates ‘dark stores’ in Singapore to speed up deliveries
Its 24/7 warehouses ensure round-the-clock fulfilment. Foodpanda is automating its…
Read more >Social media replaces search engines as key shopping, discovery tool
Platforms like TikTok and Douyin are growing rapidly. Nearly half…
Read more >Related news
István Nagy: Hungarian melon season starts with good quality melons
Compared to last year, the volume of melon imports has…
Read more >Ministry of Agriculture: We must bring producers and consumers closer together
By strengthening the short supply chain, we must bring producers…
Read more >Spanish Eroski stays on course thanks to AI and private labels
Despite higher costs, supermarket group Eroski ended the quarter with…
Read more >