Kim Kardashian’s private equity firm snags stake in Truff

By: Trademagazin editor Date: 2023. 11. 29. 09:08

SKKY Partners, a private equity firm founded by Kim Kardashian and Jay Sammons, has agreed to acquire a “significant minority stake” in specialty condiment brand Truff.

Financial terms were not disclosed. The transaction is expected to close in the first quarter of 2024.

Founded in 2017, Truff offers an array of hot sauce, pasta sauce, mayonnaise, oil and salt featuring black or white truffles. Products are sold online and in more than 20,000 stores, including Whole Foods Market, Kroger, Publix, Target and more. The brand, which originated as a food and lifestyle blog, also has partnered with businesses including Popeyes Louisiana Kitchen, Hidden Valley Ranch, Taco Bell and The Super Mario Brothers Movie on recent launches.

Founders and co-chief executive officers Nick Ajluni and Nick Guillen will continue to lead the company with plans to expand distribution, accelerate retail sales and introduce new products.

Established in 2022, SKKY Partners backs “culturally relevant brands that forge deep emotional connections” across health and wellness, food and beverage, apparel, accessories and footwear, luxury, beauty and personal care, leisure and restaurants. The firm focuses on control and active minority investments.

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