K&H: sustainability is also profitable for businesses

In collaboration with Oxford Economics, the IBM Institute for Business Value (IBV) surveyed 5,000 senior executives in 22 countries and 22 industries for its latest study. The purpose of the study was to collect the most important challenges, investments, results and processes that they face in their sustainability efforts.

According to the study, one of the problems was how to use existing data. There are company managers who would use artificial intelligence for this. The transition is also hindered by the fact that the employees do not have the necessary knowledge for sustainable development. In addition, it is a serious challenge to incorporate sustainability-promoting systems into basic business models.