18th Global CEO Survey: less optimism, more confidence

In the last quarter of 2014 PricewaterhouseCoopers (PwC) conducted 1,322 interviews in 77 countries and presented the results on 20 January 2015 in Davos. The 18th Global CEO Survey found that the proportion of CEOs who believe the world economy will grow dropped from 44 percent to 37 percent; 17 percent even expect a contraction of the economy. Only 16 percent of CEOs in Central and Eastern Europe count on an economic upturn – the most optimistic are Asian CEOs at 45 percent. Still, 39 percent of CEOs are ‘very optimistic’ as regards the sales growth of their own company. Ranking the countries, India is at the top of the list, where 62 percent of CEOs are optimistic about short-term growth prospects. Mexico ranks second with 50 percent, the USA is third at 46 percent and at the bottom of the list we find Russia at 16 percent. CEOs are most worried about overregulation (78 percent), but they also have concerns about the availability of key experts (73 percent), state budget deficit and loans (72 percent), and a growing tax burden (70 percent). Nick Kós, the CEO of PwC Hungary told that in March the results of the 170-CEO Hungarian survey may bring surprises. He added that from preliminary data it can be seen that Hungarian CEOs’ mood is in line with international trends: they have less faith in global growth but they are more optimistic about their own company’s performance.

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