In two years, ALDI has multiplied the value of its orders to Hungarian producers

By: Trademagazin Date: 2023. 08. 24. 16:06

Supporting the Hungarian agriculture and food industry is extremely important for ALDI Hungary. At the end of 2021, the company voluntarily undertook to offer only fresh Hungarian meat and eggs in its range, and 65 basic dairy products also come to its stores from domestic sources. In the period since the commitment, ALDI has increased its orders to Hungarian companies by several tens of billions of forints, which enabled the expansion of Hungarian food capacities and the retention and development of jobs. In order to increase the proportion of Hungarian products, ALDI is looking for domestic suppliers for new foods. In August, the discount chain “Choose your home!” launched a marketing campaign with the slogan to support the sale of domestic products.

As the country’s most dynamically developing discount store chain, ALDI is committed to serving the needs of Hungarian consumers with products from Hungarian producers and food producers in the widest possible range of products. Since the end of 2021, the supermarket chain – the first of the national retail chains – has undertaken to purchase products exclusively from Hungarian suppliers for all poultry, pork and beef in its permanent offer, who only supply the supermarket chain with fresh meat from domestic rearing, slaughtering and processing. all his business. Also at the end of 2021, the supermarket chain committed itself that its 65 basic dairy products – all conventional milk, Trappist cheese, sour cream, kefir, natural yogurt, lumpy cottage cheese, cottage cheese rudi – will be made from Hungarian milk by a domestic processor. During the summer season, around 80% of the fruit and vegetable supply of the discount chain comes from Hungarian producers, and the majority of ALDI’s bakery products are provided by 18 Hungarian bakeries, which either supply the stores with fresh products daily or deliver the packaged or bakery products offered in display bakeries of stores.