Garden & grill – seasonal momentum at Auchan

Flower soil, geraniums and garden decor: hobby gardening is flourishing again

Since the epidemic, more and more people have discovered the joy of gardening, so demand in this area has been growing steadily. Customers are mainly looking for products that bring immediate results. Planting and transplanting are a necessary task for many, but garden decoration has become a passion and self-expression. Decorative items change seasonally: spring-summer, autumn and the special Christmas outdoor offer are also popular. Popular products include flower pots, geranium and seedling pots, universal nutrient solutions, and spring-summer garden decorations. Of course, those who prefer to relax rather than work in the garden can also find plenty to their liking. It is also worth going to Auchan for patio furniture, garden tables, and sun loungers.

“Auchan’s gardening selection is as wide as that of specialty stores, which we consciously offer at affordable prices. Although we do not sell special herbicides, we have all the other basic products: from flower pots to nutrient solutions to smaller garden machines. Our goal is for our customers to be able to purchase all the basic tools and materials they need for their garden in one place, at a good price-value ratio. Not only the large selection, but also the novelties and unbeatable prices are what make Auchan strong in this segment,”

– emphasizes Attila Nagy, Sales Director.

The online offering currently mainly includes flower beds and garden machinery, but the stores offer a much wider selection. Compared to its competitors, Auchan serves hobby gardeners with a simple but well-thought-out portfolio and expects a turnover increase of nearly 15% for the season.