We also need innovation in advertising

Media consumption habits around the world are increasingly shifting towards streaming services. Hungary is not left out of international trends either, even less so, since 91 percent of the 10 million population has internet access. Based on the Kantar Hoffmann TGI research series, 56% of Hungarians aged 16-75 are available at least once a week on various streaming platforms (from YouTube to Skyshowtime), where they spend an average of 1 hour 44 minutes a day watching series and movies.

9 major companies deal with streaming broadcasting services in Hungary (including Disney Plus, Netflix, HBO Max, SkyShowtime, RTL+, etc.). The service providers basically operate on a monthly subscription system, so viewers can enjoy movies at the same time without being interrupted by advertisements. Most social media, such as YouTube and Facebook, operate as video sharers sandwiched between advertisements, where advertisements can also be excluded with a subscription. The revenue of streaming services worldwide exceeds that of traditional television subscriptions, thanks to the fact that a large selection of popular series and movies can be watched at any time.