Albert Heijn Offers Business Customers Discount On Organic, Plant-Based Products

By: Trademagazin editor Date: 2024. 02. 28. 09:58

Dutch retailer Albert Heijn is offering business customers a 10% discount on all organic products.

The discount also applies to its AH Terra range – a fully plant-based own-brand assortment offered by Albert Heijn, the company added.

Th initiative is part of the retailer’s ‘better food’ offering, which focuses on sustainability and health.

The business market is witnessing a growing demand for healthier and sustainable products, according to the retailer.

In addition, companies and offices, both large and small, have been dealing with a changing need for lunch in recent years. It is partly due to hybrid working, which makes it difficult to offer healthy and varied lunch and snack options to employees.

The discount on the Bio and AH Terra range is Albert Heijn’s ‘next step’ in expanding its offering with a focus on convenience, security and benefits for the business market.

The retailer is offering new customers a shopping credit of €50 to encourage them to explore the Bio and AH Terra range.

ESM

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