Coca-Cola is making a big push into coffee

Date: 2019. 04. 24. 11:00

Coca-Cola is planning on making a big push into coffee industry this year.The company is releasing Coca-Cola Coffee in 25 markets around the world by the end of 2019.

The drink, which blends Coke with coffee, has slightly less caffeine than a normal cup of coffee but more than a can of the soda. The drink also allows the company to capitalize on a trend that is working: coffee. Ready-to-drink coffee is the fastest growing segment in the coffee category.

Coke first tried to introduce coffee to its namesake brand back in 2006. The company discontinued the short-lived Coca-Cola Blak two years later. In 2017, Coke took another whack at it, introducing Coca-Cola Plus Coffee in Australia. The following year, the company brought it to Asia for more tests after retooling the formula to heighten the coffee aroma, CNBC reports.