Kaufland Reduces Content Of Sugar, Salt And Fat

German retailer Kaufland has further reduced the amount of sugar, salt and fat in its own-brand products.

Among the new product innovations are a spelt roll that contains 55% less sugar and an organic tofu hamburger from K-take-it-veggie, which contains 51% less salt.

The company has set itself the goal of lowering the sugar, salt and fat content of more than 300 private label products by an average of 20% between now and 2021.

For example, the sugar content in K-Classic-Kinderquark has been reduced by 12%, while the retailer’s Berner sausages now contain 17% less fat and 14% less salt.

In addition to the product reformulation, Kaufland is also supporting a healthy diet in other areas. For example, it is involved in the European School Fruit Scheme, which encourages children to eat healthily.

ESM