Buy your quarantine snacks directly from PepsiCo’s new websites

By: Gyarmati Orsolya Date: 2020. 05. 12. 08:30

PepsiCo, the insanely big multinational food and beverage giant, wants in on the direct-to-consumer action: they’ve bought the (incredibly good) domain and the (fine) domain to sell you things faster.

As Fast Company reported, the company saw a 10 percent bump in its earnings last month because people were stocking up during the pandemic. Concurrently, however, the situation has meant a lot of shopping is now moving entirely online — and PepsiCo has realized there’s more money to be made with fewer market disruptions if they’re just selling directly to the public.

The Verge

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