Iván Kamarás recalls flavour memories with the help of PICK

By: Trademagazin Date: 2022. 09. 02. 09:16

PICK is one of the most traditional – going back more than 150 years – and best known Hungarian brands. This July PICK started a one-of-a-kind partnership, with one of the most popular Hungarian actors, Jászai Mari Award winner Iván Kamarás.

Iván Kamarás in a new role: 1 actor, 10 dishes, 10 stories

As part of this cooperation, the PICK team shot a 10-episode online gastro series with the popular actor. In each episode Iván, who has been a fan of PICK products since his childhood, reinterprets a classic Hungarian dish. “I have always wanted to learn to cook. Those who know me also know that I have a passion for meat, and that PICK products have been with me since my childhood. It is important to have quality and tasty food every day – if possible, in the company of family members and friends” – told the actor.

“Iván’s personality and the values he stands for are sympathetic to PICK, so we were happy to participate in this project, the result of which is an entertaining, personal and inspirational series” – explained Szilvia Vízhányó-Pitrik, PICK’s media, digital and consumer marketing manager. What brings the 150-year PICK brand and Iván Kamarás together? “Behind his and our achievements, we find the same values: expertise, dedication, hard work and a constant need for renewal that is based on traditional values” – explained Júlia Szokolai, Bonafarm’s head of marketing and strategy.

Flavour Memories with Iván Kamarás and PICK

This is exactly what we can learn from the 10 episodes. Iván Kamarás tells stories about himself that we have never heard before, while cooking exciting meals that anyone can prepare – using a wide range of PICK products, from fresh meat through Pickolino wieners and Bükkerdei ham to various salamis. The series, titled Flavour Memories with Iván Kamarás, debuts in the second half of 2022, on the social media pages of PICK and Iván Kamarás, and on YouTube and TikTok.