Next year will bring #buyhungarian 2.0 – A busy year ends with the “Hungarian is the real thing!” online image campaign

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft: “Collective marketing is a real recession-proof solution. This was made clear by our integrated campaign ‘Hungarian is the real thing!’, in which the financial contribution of participating companies was just a fragment of what they would have spent on implementing their own campaign.”

It was also a great idea from Hungarian Product Nonprofit Kft. to organise the Hungarian product month for the second time in August. Eszter Benedek underlined how important it is for Hungarian FMCG companies and retail chains to cooperate. She was very happy to see that Rossmann also joined the initiative by supporting up-and-coming Hungarian cosmetics brands.

In December Hungarian Product offers a helping hand to trademark users in the current difficult economic environment: with the “Hungarian is the real thing!” online campaign (Google, Facebook and Youtube) they call the attention of shoppers to the importance of buying Hungarian products in the Christmas period too. Shoppers can also take part in a prize game at the website magyaranyero.hu. In 2023 they will also return with the “Buy Hungarian! Protect domestic products!” campaign, which was first organised, with the objective of mitigating the negative economic effects of the COVID pandemic.//