”My Love for Trade Marketing” conference returns in one week

TRADE MARKETING, THE INDISPENSABLE?

Thursday, February 13, 2025 | 9:00 AM – 4:30 PM
ONLINE (MS TEAMS) – FREE OF CHARGE

Join us on a journey where we explore trade marketing tools, promotions, and solutions across various industries.

What will we cover?

• Insights into the world of food and consumer goods
• Non-food sectors: DIY stores and the furniture industry
• Experiences from brand manufacturers and retail chains
• E-commerce, marketing, in-store media, and POS solutions

Our guest speakers include: Tesco, Praktiker, Jysk, Alma Pharmacies, TrafikTV, Bosch, Hell, Nespresso, Storck, Törley, the Equilibrium Institute, the Düsseldorf Trade Fair Representation, and FullCommerce experts.

Why join us?

• Gain inspiration from different industries
• Discover new collaboration opportunities
• We help you connect with professionals after the conference

Professional Supporters: TrafikTV, POPAI Hungary Association

Participation is free, but registration is required.
The MS Teams link will be sent to the provided email address the day before the conference.

Register here:
https://trade-marketing.hu/szerelmem-a-trade-marketing-konferencia-trade-marketing-az-elengedhetetlen/

Registration deadline: February 12, 2025, at 12:00 PM

PROGRAM OF THE CONFERENCE

9:00-9:15 – Registration
9:15-9:30 – Welcome Speech

9:30-11:00 – Block I.

2025 Has Begun…
Dr. Ákos Kozák, Director of Economic Research, Egyensúly Institute

EuroShop, the Unforgettable Experience
Szilvia Máté, Managing Director, Messe Düsseldorf Representative Office

Trade Marketing Beyond Borders
János Fábián, Managing Director, STORCK Spain, Portugal, Latin America (Live from Barcelona)

“Designed for Life”
Gergely Sós, Country Business Director, Bosch

11:00-11:30 – Break

11:30-13:00 – Block II.

Retail Media: The Future of Digital Trade Marketing?
Iván Rédey, Managing Director, FullCommerce Consulting

Trade Marketing on the Coffee Front
Kata Rezsdovics, Marketing Director, Nespresso Hungary

Retail Media – The Driving Forces Behind Consumer Behavior and Purchasing Power
Adrienn Németh, Head of Media Sales, TESCO Media/Dunnhumby

Independent Retail, Independent Media
Zoltán Tóth, CEO, DigInStore & Owner, TrafikTV

13:00-14:00 – Lunch Break

14:00-16:30 – Block III.

Store Opening Promotions and the New “Store3.0” Concept at JYSK
Krisztina Szilvási, Communications Manager, JYSK

Practical Strategy – How Trade and Brand Marketing Strengthen Each Other at Praktiker
Hajni Bedő, Marketing Director, Praktiker

Unified Branding and Effective Marketing: The Success Story of Alma and Gyöngy Pharmacies
Máté Pados, Network Operations Director, Patika Management

Devilish Trade Marketing
Dóra Csoknyai, Trade Marketing Manager, Hell Energy

Arctic Branding
Kornél Müller, Managing Director, Törley Sparkling Wine Cellar

Stay updated
Join the Trade Marketing Club Facebook group:
https://www.facebook.com/groups/103723403049661

We look forward to seeing you at the conference.