Coca-Cola, Molson Coors To Launch Simply-branded Alcoholic Drinks

Coca-Cola Co will launch Simply-branded alcoholic drinks in the United States this summer in partnership with beer giant Molson Coors Beverage Company, as the soda maker doubles down on its adult drinks portfolio.

Soft-drink makers, including Monster Beverage Corp and PepsiCo Inc, have been branching out to the alcohol space as traditional boundaries between the categories rapidly blur.

Coca-Cola launched an alcoholic version of its Topo Chico sparkling water along with Molson Coors about a year ago before tying up with Constellation Brands Inc to introduce Fresca-branded ready-to-drink cocktails.

ESM