The end of the year is likely to taste well
Volume sales of spices are stable.
This article is available for reading in Trade magazin 2024/8-9
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Ágnes Szűts
marketing manager
Kotányi Hungária
“Consumers are responding to the growing challenges by restructuring and choosing carefully where to buy. The latest data reveals that mixes have gained momentum recently, while black pepper has lost ground”,
says Ágnes Szűts, marketing manager of Kotányi Hungária Kft.
As for sales channels, consumers have clearly cast their vote on discounters. Because of the limited choice at discount supermarkets, shoppers are also putting private label products in their shopping basket – often out of necessity – and these now account for more than 40% of volume sales. The biggest selection of spices is still available in hyper- and supermarkets.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2024/08/KT_Fuszer6_opt-300x199.jpeg)
The end of the year poses both challenges and opportunities for the spice market
Shoppers are more cautious and more conscious
The end of the year holds both challenges and opportunities for the spice category.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2024/08/Bruszt-Laszlo-Lacikony_opt-e1724676521203-230x300.jpeg)
László Bruszt
managing director
Lacikonyha
Magyarország
“Traditionally the festive season motivates people for cooking and baking, and we are expecting a rise in demand for spices. However, based on our past experience, we also assume that consumers will shop more carefully, paying greater attention to prices and choosing economical formats in certain segments”,
says László Bruszt, managing director of Lacikonyha Magyarország Kft.
![Csicselyné Biró Henriett-Thymos Hungária](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2020/05/Csicselyn%C3%A9-Bir%C3%B3-Henrie_opt_c-226x300.jpg)
Henrietta Csicselyné Biró
sales director
Thymos Hungária
Henrietta Csicselyné Biró, sales director of Thymos Hungária Kft:
“In 2023 seasonal products weren’t only sold in the typical periods, as customers started to buy products much earlier, in a more conscious and scheduled fashion”.
Brand means quality
Companies have become more innovative with the stabilisation of the market. Inspiration has always been important for Kotányi, using it to stimulate consumer desire for creating new flavours. The company’s smoked salt and pepper products, which have been introduced in recent years to the delight of gourmet consumers, and the spice mill products made with these – Five Peppers mix with smoked pepper and the Chilli and Garlic mixes – are performing well in the market. Kotányi is getting ready to communicate the benefits of branded products properly, both offline and online. On 24 October – World Spice Day – they will publish promotional material about quality and how to preserve it, as well as animated short films showing the professional use of Kotányi spice mills.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2024/08/KT_Fuszer4786_opt-300x195.jpeg)
Consumer price sensitivity has led to a renewed focus on sachet packs
Innovation in the spirit of modernity
Lacikonyha Magyarország Kft. is active in the spice market with a wide range of products, and last year they produced volume sales growth in the last quarter with several products. The share of private label has also been growing steadily in the portfolio, in line with market trends. At the same time they continue expanding their brand portfolio, knowing that there can be no long-term growth without innovation. One of their standout launches this year under the Ízmester brand is a new range in jar with sprinkle cap format, available in 80g and 100g size in 5 basic flavours (roast chicken, roast meat, pasta & pizza, vegetables & salad, and roast potatoes). Another innovation targets consumers who are particularly health-conscious, trend-following and looking for something special. Ízmester has come out with freeze-dried parsley, chives and dill leaves in glass jars. These products use the latest preservation technique to retain the original flavour and nutritional content of the herbs.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2024/08/KT_Fuszer4_opt-300x199.jpeg)
As the market is getting stabilised, firms’ willingness to innovate has also returned
Meeting all consumer needs
Thymos Hungária offers solutions for a variety of consumer needs in season and out of season. Regularly baking and cooking housewives often purchase the larger, more economical spice products, which is why the company’s family Big Packs in resealable packaging continue to be a big hit. Their liquid seasonings are now firmly established in the flavouring routine, speeding up preparation time and eliminating the need to buy a wide variety of spices: they have everything you need to create delicious flavours. Thymos sodium glutamate- and preservative-free liquid seasonings are available in 5 flavours and 2 sizes, in resealable, stand-up pouch packaging. The company’s other brand is Marco Polo – these spices also available in 4 flavours in resealable, stand-up pouches. //
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