The end of the year is likely to taste well

Shoppers are more cautious and more conscious

“Traditionally the festive season motivates people for cooking and baking, and we are expecting a rise in demand for spices. However, based on our past experience, we also assume that consumers will shop more carefully, paying greater attention to prices and choosing economical formats in certain segments”,

says László Bruszt, managing director of Lacikonyha Magyarország Kft.

Brand means quality

Companies have become more innovative with the stabilisation of the market. Inspiration has always been important for Kotányi, using it to stimulate consumer desire for creating new flavours. The company’s smoked salt and pepper products, which have been introduced in recent years to the delight of gourmet consumers, and the spice mill products made with these – Five Peppers mix with smoked pepper and the Chilli and Garlic mixes – are performing well in the market. Kotányi is getting ready to communicate the benefits of branded products properly, both offline and online. On 24 October – World Spice Day – they will publish promotional material about quality and how to preserve it, as well as animated short films showing the professional use of Kotányi spice mills.

Innovation in the spirit of modernity

Lacikonyha Magyarország Kft. is active in the spice market with a wide range of products, and last year they produced volume sales growth in the last quarter with several products. The share of private label has also been growing steadily in the portfolio, in line with market trends. At the same time they continue expanding their brand portfolio, knowing that there can be no long-term growth without innovation. One of their standout launches this year under the Ízmester brand is a new range in jar with sprinkle cap format, available in 80g and 100g size in 5 basic flavours (roast chicken, roast meat, pasta & pizza, vegetables & salad, and roast potatoes). Another innovation targets consumers who are particularly health-conscious, trend-following and looking for something special. Ízmester has come out with freeze-dried parsley, chives and dill leaves in glass jars. These products use the latest preservation technique to retain the original flavour and nutritional content of the herbs.