Consumer recognitions can bring significant sales growth

The winning of the Product of the Year Award (POY) award may bring an average of 40 percent increase in traffic for the brands, but the scope of consumers may expand significantly as well.

The POY awards were handed over for the sixth time to the best products. The recognitions are awarded on the basis of the Hungarian consumers’ decisions, so the actual user, customer experiences decide who will receive the recognition. During the survey conducted by GfK, the consumers evaluate the brands on the basis of attractiveness, innovation and satisfaction. The products are competing for the award in 21 categories in 2017.