Pudding with cream improving its position

By: trademagazin Date: 2007. 03. 28. 08:00

According to Nielsen, the retail sales of desserts made from milk products increased by 7 per cent in terms of value last year and is over HUF 7 billion. The two largest segments are pudding + cream and cottage cheese desserts have both increased their market share by 2-3 per cent. The market share of hyper markets grew to 30 per cent, while that of 401-2500 square meter stores grew to 41 per cent. The increase of average prices has accelerated. The market share of private labels was between 17-20 per cent last year.

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