A taste journey at Auchan: customers are welcomed with the cuisines of 13 nations

By: Trademagazin Date: 2025. 09. 12. 11:50

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Auchan Hungary offers its customers the flavors of the cuisines of 13 nations and regions throughout the year. An extremely wide selection awaits those interested in the islands of international cuisine, who can get special ingredients at favorable prices: whether it is Asian pasta, Italian ingredients or Mexican delicacies. So, anyone who would like to recall the flavors of a foreign holiday, or simply prepare a non-Hungarian dish, can now choose from a number of discounted products from the Auchan international cuisine range. The Auchan discount newspaper can not only serve as a reference point in the next two weeks, but also offers a 2,000 forint coupon, which can be redeemed for this range of products.

The most popular cuisines include Asian, Italian and Mexican. Asian combines the gastronomy of several nations: Japanese, Chinese, Indian, Vietnamese and, as a novelty, Korean flavors have also found their place on the shelves at Auchan. All the more so because – it seems – Asian products are very popular, accounting for more than a third of Auchan’s international cuisine turnover. For example, from Korean gastronomy, Buldak soups, Pepero chocolate-coated sprinkled sticks, Topokki (as a ready-made meal, or the pasta and a separate sauce for it), Bubble tea, ssamjang paste, kimchi and nori chips have been newly added to the range.

Asian pasta soups and ready-made meals are particularly popular among customers, but of course many also choose the now classic Italian tomato cans and pasta. Among the new products in the international range, bubble tea drinks have quickly become favorites among young people, while the classics of Mexican cuisine, tortillas and tortilla chips, also occupy a prominent place among the most sought-after products.

“We are particularly proud of the introduction of Korean cuisine, as we have brought the flavors of the other side of the world to our customers. For example, Buldak soups, Pepero chocolate sticks or kimchi are very popular among the younger generation. We try to develop our selection according to demand, it is important to meet customer trends and newly emerging needs. We also organize larger activities for our international products every few months, with which we highlight a particular cuisine. Our long-term goal, however, is to be able to offer our customers a sale on some emblematic products every week. It is no secret that international cuisine is one of the most innovative areas of our company, and we would like to present the novelties with tasters,”

said Attila Nagy, Sales Director of Auchan Hungary.