An exciting journey into the world of beauty

This spring shoppers can visit ten different locations where dm will be setting up shop: in addition to Budapest, there will be seven other major cities in the countryside, where the organisers prepare with a number of exciting programmes. For example consumers can participate in a variety of workshops focusing on creativity, education, and personal advice.

dm has been there for important beauty moments in everyday life for more than 30 years. The dm #bewhole campaign continues to encourage people to think reflectively about themselves instead of evaluating themselves based on external expectations imposed by roles. dm’s expertise and comprehensive selection of products help customers find the products that suit them best, support their self-expression, and offer them solutions. When developing the beauty care offering, the aim is to cover the widest possible range of customer needs. dm therefore continues to speak openly about the most important issues of women’s health, encouraging women to pay attention to their health and well-being.