Plant-based brands can’t compete without offering taste and quality

Ian Hepburn, marketing director of Flora Food Group has told in an interview: plant-based brands need to focus on taste and quality, otherwise they risk appealing to just a small target group. According to the expert, it isn’t enough for brands to promote themselves as vegan, they also need to make sure that their products are tasty and can be used well in the kitchen.

This article is available for reading in Trade magazin 2025/2-3