Albert Heijn Rolls Out ‘AH Packaging Free’ Concept

Dutch retailer Albert Heijn is launching a new shopping concept – AH Packaging Free – which will allow customers to do some of their shopping more sustainably.

The retailer is asking customers to use a reusable bag or jar for dry goods, such as muesli, pasta, spreads, tea, and nuts from dispensers in-store, using a lot less disposable packaging.

This move fits in with the chain’s ambition to reduce packaging by 20 million kilograms by 2025.

The packaging-free range consists of seventy products, from breakfast cereals and spreads to ingredients for dinner, such as pasta and rice.

About 80% of the assortment (55 products) is organic, including a number of special products such as Fonio, an African grain, and organic coffee beans.

ESM