Molson Coors introduces Staropramen 0.0

By: Trademagazin editor Date: 2023. 03. 01. 09:54

Molson Coors is set to launch Staropramen 0.0, a new alcohol-free lager that has taken the brewing team more than two years to perfect.

With more beer drinkers worldwide reaching for non-alcohol options, Molson Coors Beverage Company is set to introduce Staropramen 0.0 across the United Kingdom, the Republic of Ireland and parts of Central and Eastern Europe.

The beer is rolling out in March in select U.K. retailers after debuting in Bosnia and Herzegovina, Bulgaria, Croatia and Romania earlier this month.

Speaking to the drinks business, Kathryn Reynolds, marketing controller – premium beers at Molson Coors Beverage Company, said: “The expert Staropramen team has perfected their method of brewing a zero alcohol lager that truly delivers on flavour. The result – Staropramen 0.0 – a full-flavoured Czech pilsner with zero alcohol.”

Staropramen 0.0 will roll out in 330ml bottles and multipacks.

Molson Coors outlined how achieving 0.0% alcohol is “significantly more difficult to brew than 0.5%” but stated that Staropramen 0.0 maintains a “subtle sweet flavour and soft malty-fruity aroma”.

The Drinks Business