Coca-Cola unveils new sparkling water brand with a jolt of caffeine
Coca-Cola on Thursday unveiled a new sparkling water line, its first new brand in more than a decade.
The beverage giant will launch AHA on March 2 in the United States, with the potential to expand globally.
The announcement comes as American consumption of soda continues to fall, forcing Coke and its rival PepsiCo to invest more in marketing of their legacy soda brands and think of healthier alternatives.
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