Coca-Cola and Constellation Brands launch spirits-based coctails

By: Trademagazin Date: 2022. 02. 21. 13:17

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Constellation Brands and Coca-Cola Company teamed up to launch the Fresca brand. Together the companies will manufacture and distribute Fresca Mixed, a spirits-based RTD cocktail in the US. Fresca Mixed is a hybrid between cocktail mixers, soft drinks and a zero-sugar and zero-cal sparkling soda.