Coca-Cola drinkers to ‘level up’ with new League of Legends-inspired soda

By: Trademagazin editor Date: 2023. 06. 08. 09:40

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Coca-Cola is introducing a soda called Coca-Cola Ultimate that is inspired by the popular video game League of Legends, the company said in a statement. It is the first time Coca-Cola has collaborated with a gaming company to co-create a flavor.

The beverage giant is partnering with Riot Games, the developer and publisher of League of Legends, to allow consumers to bring the spirit of leveling up to real life (a component of the game that unlocks new abilities or higher ranks of existing abilities). Coca-Cola Ultimate has a unique flavor inspired by many facets of the League of Legends world, the company said.

Coca-Cola Ultimate is the seventh limited-edition flavor to launch under Coca-Cola Creations. Similar to other beverages released under the Creations platform, the beverage doesn’t promote or reveal a flavor profile, such as cola, cherry or vanilla, but rather a mood or experience.

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