Coca-Cola drinkers to ‘level up’ with new League of Legends-inspired soda
Coca-Cola is introducing a soda called Coca-Cola Ultimate that is inspired by the popular video game League of Legends, the company said in a statement. It is the first time Coca-Cola has collaborated with a gaming company to co-create a flavor.
The beverage giant is partnering with Riot Games, the developer and publisher of League of Legends, to allow consumers to bring the spirit of leveling up to real life (a component of the game that unlocks new abilities or higher ranks of existing abilities). Coca-Cola Ultimate has a unique flavor inspired by many facets of the League of Legends world, the company said.
Coca-Cola Ultimate is the seventh limited-edition flavor to launch under Coca-Cola Creations. Similar to other beverages released under the Creations platform, the beverage doesn’t promote or reveal a flavor profile, such as cola, cherry or vanilla, but rather a mood or experience.
Related news
Walmart continues to bolster pharmacy, opens largest yet prescription processing facility
The retailer has also seen 10% volume growth via its…
Read more >Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could…
Read more >Walmart cuts 1,500 corporate jobs
Calling it a restructuring effort, Walmart plans to eliminate 1,500…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Healthy meat products rich in fiber and protein have been developed in Debrecen
A new product line consisting of health-promoting, fiber- and protein-rich…
Read more >German retail sales fell month-on-month in April
In Germany, retail sales fell by 1.1 percent in real…
Read more >