Bread is Back on the Menu

The UK’s appetite for bread is on the rise – as Waitrose & Partners is seeing a resurgence in sales of bread.
Searches for sourdough have increased by 65% in January, compared to last year on Waitrose.com and sales of the bread have risen by over 30% over the last three years, reflecting a renewed love for loaves.

Speciality loaves, such as those made with linseed, mixed grains and seeds are filling shoppers baskets too, with sales up 22% over the last three months.

Gut health is a key interest for Waitrose & Partners customers and, being a useful source of fibre, a diet that includes sourdough can support a healthy and balanced digestive system – which is just one of the many reasons for its appeal.

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