The “I love trade marketing” conference is coming again!

By: Trademagazin Date: 2023. 01. 30. 13:29

Our theme this year is SURVIVAL STRATEGIES. The conference will be available online (MS Teams) and with free participation for all interested parties on February 16, 2023 between 9:30 a.m. and 3:30 p.m.

A difficult year is behind us, but perhaps not as difficult as many predict the year 2023 to be. Therefore, we asked excellent marketing and sales professionals from all over the world and from our country to tell us what survival strategy their company is preparing for this year. We will have speakers from Germany, the Netherlands, and Saudi Arabia, for example representing Eckes-Granini, Heineken, and Bizagr. From Hungary, we can listen to the leading specialists of Auchan, Café Frei, Diginstore, Drink Station, the University of Pécs, Munch, Rossmann and POPAI Hungary.

If you want to get inspiration for the marketing and/or sales solutions of the year ahead, don’t miss this exciting and meaningful event and register for the conference!

The detailed program draft:

9.00-9.30 Check-in and greeting

9.30-11.00 Block I.

Are omnichannel customers more valuable?

Péter Németh, PhD, assistant professor at PTE, head of the CoRe lab
Resilience, the dynamics of crisis and innovation
Ágnes Kovács, Marketing and Innovation Director of Eckes-Granini, Germany
Evergreen – or the timeless strategy Heineken style
Dániel Salem, Heineken Global Category Manager, Netherlands
Out of the box – Sometimes a little perspective helps
György Földesi, vice president of sales and operations at Bizagr, Saudi Arabia

11.00-11.30 Refreshment, break

11.30-12.30 Block II.

Digital Signage – multifunctional in-store communication

Zoltán Tóth, owner of DigInStore Trafik Tv

What makes Café Frei successful?

Gabriella Tánczos-Székely, operational manager of the Cafe Frei network

The future belongs to Munch

Kirill Perepelica, co-founder of Munch 12.30-13.30 Lunch break

13.30-15.30 Block III.

3 winners of the StarStore – Retailer of the Year 2022 competition

Ádám Fürjes, online manager of Rossmann

Nóra Merész, the Store of the Year 2022 winner Drink Station sales manager

Richárd Kalmár, director of Auchan’s Budapest region

How do trade marketers survive in the wider world? Best Practice wordwide

Ildikó Havasiné Kátai, general secretary of POPAI Hungary

We reserve the right to change the program!

You can apply at the following link until February 14, 2023 at 12:00 p.m.:

The professional sponsor of the conference is DigInStore Trafik TV and POPAI Magyarország Egyesület.

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