Coca-Cola won the “Display of the Year” again

The organizers created a hybrid event, but due to the lockdown measures, they finally hold the Trade Marketing Club Design = Shopper loyalty meeting online, which is also the award ceremony of the 11th Hungarian POPAI Awards.

Color, shape, mood

Nearly seventy attended at the joint online event of the Trade Marketing Club and POPAI on November 12th. At the gathering time, the participants greeted each other with sincere joy. Zsuzsanna Hermann, one of the founders of the Club, greeted the virtual participants and Ágnes Csiby, President of POPAI, introduced the speakers.

The advantage of the online meeting is that, although only on screen, we can see faces without masks, real smiles – remarked Bálint Török, business unit head of Wanzl, who gave the first presentation. In his presentation, he covered international and domestic trends, one of the common features of which is the fresh focus and increased sales. In addition to the French, Italian, Spanish and German stores designed and implemented by Wanzl, the material illustrated with many pictures also showed how the trends make the sales space visible through the transformation of Hungarian stores.

Contactless information

Gábor Csicsai, the leading designer, interior designer and architect of Mangrove Kft., focuses on the developments in the COVID period. He believes that spectacular, futuristic, new trends, cubic, bourgeois restaurant designs are more for the design profession and the media, they are not actually implemented. Consumers are much more attracted to what is desired and now unattainable by the old normal. It is expected that the needs, sustainability, environmental protection and digitalisation before the pandemic will come to the fore again from the spring, supplemented by a focus on cleanliness, contactlessness, in which digital solutions can represent progress. They expect a merger of online and traditional stores in a clean, orderly form.

Traffic generation, impulse zones

László Banu, the head of Artconcept Design Kft., has been designing commercial and HORECA spaces since the nineties. In addition to the design aspects, he considers it important to emphasize the possibilities and means of increasing traffic already during the planning and redesign phase. In addition to the spectacle, the possibilities of accessibility, walkability and impulsivity are found in the spaces. It is also important for them that customers feel comfortable, love the spaces created and are happy to come back there. In his examples, he presented major transformations when, as a result of their design, the featureless rooms were reborn and turned into a cozy, progressive, homely shop, café or even an office canteen.

Our article about the presentations can be found on the pages of Trade magazine.

Several have tripled and doubled at this year’s POPAI Awards

Ildikó Kátai, one of the founders of TMK, the Secretary General of POPAI, announced the winners of this year’s 11th Hungarian POPAI Awards POP competition. Those interested could see the works on display in Tapolca for 4 day of the Business Days conference. This year, 66 people judged. Participants were able to view the award-winning POP devices in a picture and a summary short video also evoked the atmosphere of the exhibition. This year, for the third time, Coca-Cola is taking the Display of the Year with the highest score. As a nominee, both Coca-Cola and Dion won 3, POS Services 2 trophies. Mondelez received 1-1 awards as both a nominee and a customer, and Nestlé received 2 trophies as customer. Congratulations to all participants and winners!

TOP list:

POPAI Awards Hungary 2020

“Small size” category

1. Fuzetea display – Coca-Cola HBC Magyarország Kft.
2. Felix motion sensor, squeaking shelf flag – POS Services Kft. – Nestlé Hungária Kft.

“Permanent” category

1. Venus spice oil display – Dion Hungary Kft. – Bunge Zrt.
2. WEBER NEON display – Artmatch Hungária Kft.
3. Maggi display – Dion Hungary Kft. – Nestlé Hungária Kft.

“Non-permanent” category

1. Fragrance blowing giant Axe deo spray – dunnhumby Hungary Kft – Unilever Magyarország Kft.
2. Tchibo Cafissimo display – Dion Hungary Kft. – TCHIBO Budapest Kft.
3. Gadget holder Oreo Thins gift totem – POS Services Kft – Mondelez Hungária Kft.

“Non-permanent installation” category

1. Display of the Year and 1st place: OLNB E3 set – Coca-Cola HBC Magyarország Kft.
2. Monster truck – Coca-Cola HBC Magyarország Kft.
3. Valentine’s Day heart 3D crown – Mondelez Hungária Kft. – Total Marketing Support