Trademagazin > News and articles > Company and Personal News > Island’s Edge: A new stout from Heineken
Island’s Edge: A new stout from Heineken
Heineken’s new stout Island’s Edge targets consumers aged between 28 and 35 years.
Heineken Ireland launched the new beer, following a two year development process – this involved collaboration with consumers and customers. Island’s Edge has an abv of 4 percent and will first be launched in 300 Dublin pubs.
Related news
A trend change among young people: Generation Z thinks differently about non-alcoholic drinks
The efforts made for responsible alcohol consumption seem to be…
Read more >Heineken grows as world’s most popular non-alcoholic beer
Heineken posted solid growth in 2024, with non-alcoholic beers and…
Read more >Heineken Contributes Close To €5bn To Spanish Economy
Heineken contributed €4.84 billion to the Spanish economy in 2023,…
Read more >
More related news >
Related news
Margin is very much not profit
The government announced that it would introduce a margin cap…
Read more >Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain…
Read more >China’s retail sales skyrocket in the first two months of the year
China’s industrial output grew 5.9 percent year-on-year in the first…
Read more >