Snoop Dogg To Visit Ireland To Launch New Cali Rosé

By: Trademagazin editor Date: 2023. 03. 21. 09:19

This March, US rap icon Snoop Dogg is travelling to Ireland to unveil Cali Rosé, a brand-new addition to his Cali by Snoop portfolio, during his 2023 European tour.

Created in collaboration with wine company Treasury Wine Estates, Cali by Snoop ‘challenges the convention of wine with a unique narrative and sense of personality, underpinned by the wines’ approachability and suitability for consumption occasions aligned with a West Coast lifestyle.’

This represents the brand’s first move into the rosé category.

“The love we got when we launched Cali Red last year was incredible,” said Snoop Dogg.

“I always said I wanted to create a wine that cuts away all the noise, and looked and tasted like something people who don’t usually drink wine would want to try, and the feedback from my fans shows we bottled that.”

Cali Rosé is a ‘bright rosé with ripe fresh strawberries, complemented with delicate florals and rose petal aromas.’


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