Ipsos: we look around many places, but do not really want to choose

It is one thing to look around, but real commitment means something different. On average, 44 percent of the respondents followed the various brands in social media – shows the recent study of Ipsos.

People actively connected to a brand if they push the like button, comment it or recommend it to others. The most lively interest can be found among people under 35: 55 percent of them are the most active on an international level, opposed to the 42 percent of the 35-49 age group and the 27 percent of people over 50.

34 percent of the Hungarian Internet users have intense relationship with brands (10 percent less than the international average).