Ipsos: this is how consumers evaluate the year 2022

By: Trademagazin Date: 2022. 12. 15. 13:08

Based on an international survey by Ipsos, half of the population of the 36 countries surveyed (56%) characterize 2022 as a bad year for themselves and their families, and three quarters (73%) from the perspective of their country. Although pessimistic citizens are in the majority in the case of the former question in 32 out of 36 countries, and in the case of the latter question in 28 countries, we are among the most pessimistic nations both in Europe and the world.

Hungarians are pessimistic

In what is now a decade-old annual tradition, Ipsos recently asked more than 24,000 citizens of 36 countries to reflect on the year gone by and the year ahead. As 2022 was marked by COVID-19, international conflict, economic woes, and an increasingly urgent climate emergency, many agree it has been a challenging year. As usual, there is a marked difference between how people feel the year coming to an end has treated them and their family and how it has impacted their country as a whole. On average across all 36 countries, over half (56%) describe 2022 as a bad year for themselves and their family. Even more (73%) say it has been a bad year for their country. And yet, these figures suggest a degree of improvement. Both are better than the corresponding figures for 2021 (which were 58% and 77% respectively) and markedly better from the annus horribilis that was 2020 when 90% said it had been a bad year for their country and 70% that it had been a bad year for them and their family.