Ipsos: these were the most creative Super Bowl ads in 2023
This year, Ipsos also tested the advertising spots presented during the Super Bowl in real time. Here are the most creative ads:
Best Happy CFO: PopCorners
Best celeb-spotting: Dunkin’ and Ben Affleck
Tubi the cuckoo egg
The best collaboration: GM & Netflix
The strongest nostalgia: Disney
The hottest corporate line: Google Pixel 7 – Amy Schumer, Giannis Antetokounmpo & Doja Cat
Best Music: T-Mobile
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