Innovation in cooperation with Hungarian suppliers

By: Trademagazin editor Date: 2018. 03. 12. 11:22

This spring Soproni Radler beer products – in both alcoholic and alcohol-free versions – will appear on store shelves in sour cherry-lemon and elder-lemon flavour combinations. HEINEKEN Hungária uses exclusively Hungarian fruits in making these beers. At the moment 85 percent of the brewery’s suppliers are Hungarian. Managing director José Matthijsse told: the proportion of Hungarian suppliers is likely to grow in the future. //

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