Jumbo Implements Measures To Make Cheese Supply Chain More Sustainable

Jumbo and its partners have drawn up a comprehensive criteria for better living conditions for calves and cows, a positive impact on the climate and nature on and around the farm, and a better revenue model for dairy farmers, the retailer noted.

The measures include, among others, the use of renewable energy, reduction of CO2 emissions, herb-rich grassland, cow brushes, and soft-lying areas for cows.

The first batch of sustainable private-label cheese will be delivered to Jumbo stores in June of this year, the retailer added.

By the end of 2024, the retailer hopes to switch to more sustainable milk for its entire private-label cheese range.

Jumbo added that it has been investing in a sustainable Dutch fresh produce range for a long time.

ESM