Results of the ‘Inno d’Or – Innovation of the Year 2021’ competition announced

By: Trademagazin Date: 2021. 04. 28. 14:13

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With the new competition, organiser Trade magazin seeks to reward value-creating innovations year after year, which satisfy relevant consumer needs, fit into existing trends or have been inspired by actual consumer demand.

Inno d'Or logo In this year’s competition 31 entries were announced as winners, based on the 3-round evaluation of the jury – which consisted of many experts. Those products were eligible that entered the market between 1 January 2020 and 31 December 2020, and represent relevant innovation in their own categories.

Evaluation criteria for the competition entries were the following: innovation, trends, market advantage, performance since the launch, market opportunities. The jury of experts evaluated the innovative products analysing these factors, plus there was also sensory evaluation in the case of those products where it was possible. Innovative products competed in the food, drink, drug, services, technology and packaging main categories, both manufacturer and consumer brands; as regards their target groups, some of them were B2B products and there were B2C entries too.

Those competition entries that performed well enough won the ‘Inno d’Or – Innovation of the Year 2021’ title.

The award ceremony will be held on 27 May.

Congratulations to the winners – on behalf of the jury too!