Krispy Kreme gives free doughnut for vaccinated customers – all year long

Krispy Kreme seeks to do its part in promoting vaccinations with its offer of free treats. This can be a good idea for engaging the Hungarian consumers of valid vaccination cards.

Sweet incentive

Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 33 countries. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 33 countries. Per the chain’s announcement on 22. March anyone who shows a valid vaccination card will receive a free iconic Original Glazed® doughnut – anytime, any day, even every day – through the remainder of 2021.

Krispy Kreme’s offer of free doughnuts for those who can prove they have received the coronavirus vaccine adds a sweet incentive to encourage people to get inoculated as soon as they’re eligible. About a fifth (19%) of U.S. adults said they’ve received at least one dose of the vaccine, while another 50% said they definitely or probably will get vaccinated, Pew Research Center found in a survey. The combined total of 69% marks an improvement since last September when many people were skeptical of the vaccine, and only 51% of respondents said they would probably or definitely get vaccinated. Krispy Kreme seeks to do its part in promoting vaccinations with its offer of free treats.

For its more than 5000 team members, Krispy Kreme is offering up to four hours of paid time off each to help encourage and enable their COVID-19 vaccinations, furthering the safety of team members and guests.

Krispy Kreme also will support health care workers and volunteers who are helping administer vaccines, delivering free doughnuts to select vaccination centers throughout the country in the coming weeks.

The doughnut chain is among the companies that have offered to pitch in with the mass vaccination effort, which many people see as necessary to helping the economy recover, as Pew found in its survey. End of last year grocery retailers stepped in. Starbucks in January started reassigning workers from its operations and analytics teams to help design vaccination sites. As part of that effort among companies based in Washington state to help with vaccinations, Microsoft opened its mostly empty office park as a vaccination center.

Weekend treats

“We all want to get COVID-19 behind us as fast as possible and we want to support everyone doing their part to make the country safe by getting vaccinated as soon as the vaccine is available to them,” said Dave Skena, Krispy Kreme Chief Marketing Officer.

To urge people to share with each other, Krispy Kreme will run a promotion called “Be Sweet Weekends” that lets customers who pay for a dozen doughnuts to add another “Be Sweet Dozen” to their order for $1  to safely share with a friend or neighbour.

The Original Glazed dozen with a special smiley-face doughnut will be available for nine consecutive Saturday‑Sundays, March 27 through May 23.

Krispy Kreme will help Americans get their week off to a good start in these tough times with one free medium coffee and a free Original Glazed doughnut, no purchase necessary, every Monday, March 29 through May 24.

Onlien, delivery, new products

Krispy Kreme’s promotions follow other efforts to expand distribution with delivery service and retail sales. The company last year introduced two new products, Doughnut Bites and Mini Crullers, exclusively at Walmart stores nationwide and on the discount chain’s website. The rollout of the products occurred as e-commerce sales surged from about 2% of its total to 20% as many homebound consumers ordered groceries for delivery instead of visiting stores.