Aldi Süd Expands Its Work With Influencers
Aldi Süd has announced plans to strike up long-term cooperation agreements with five social media influencers for a period of one year. The discounter has also formed a new group ‘Aldifamily’, under which it will work together with these influencers.
In the food sector, Aldi Süd is working alongside Aldifamily members to ensure the retailer’s presence on their social media channels. “We want to create a connection between Aldi Süd and the individuals that follow theses influencers,” said Marco Ganser, marketing director at Aldi Süd.
Aldi has also created a YouTube series, ‘Aldilicious’, which features famous influencers challenging each other in a cooking duel. The first episode will feature Maren and Tobias Wolf, part of Aldifamily. Their adversary is Dillan White, who is very popular on Youtube and Instagram. The series will continue for the remainder of 2019, ESM reports.
Related news
Aldi launches social media inspired wine club
Aldi has debuted a new wine club, inspired by social…
Read more >Carrefour ends distribution of brochures in France
Carrefour has announced that it will cease the home delivery…
Read more >Eurospin expands its hybrid discount concept across Southeast Europe
Italian discounter Eurospin is expanding across Southeast Europe. The North-Italian…
Read more >Related news
Wholesale price growth in Germany slowed on a monthly basis, but accelerated on an annual basis in February
In Germany, wholesale price growth slowed down on a monthly…
Read more >Balance and beauty in everyday life – Balance by Béres Alexandra products are now available at Rossmann
Alexandra Béres’ Balance brand debuted at Rossmann with new beauty…
Read more >Auchan stores will celebrate Consumer Protection Day on March 14th
Auchan Hungary organized World Consumer Protection Day in its stores…
Read more >